Choosing the right aesthetic wholesaler for hairdressers, the basics of success

Bien choisir son grossiste esthétique pour coiffeur, le B.A-BA de la réussite

Imagine an ordinary day in a busy hair salon.

A customer, Pierre, complains about the quality of the hair products used during his last visit. He recounts his mishap to his hairdresser, explaining that the shampoo used dried out his hair, which was usually so shiny.

At reception, another customer on the contrary praises the softness and natural fragrance of the products used on her hair.

Two shampoos, two opposing sounds.

The difference ? The choice of the aesthetic wholesaler.

In a world saturated with products, making the right choice of wholesaler is crucial for a hairdresser.

But how to make this choice?

How do you know if you can trust a hairdresser wholesaler?

How do you know if your products are of good quality?

You're in the right place to find out! At Dénicheur de Beauté, we looked at the question at length.

And thanks to our expertise and our knowledge of the needs of hairdressers, we found the answer!

Hairdresser wholesaler

Why is the choice of wholesaler so important for a hairdresser?

The hair industry is evolving rapidly, with increasingly discerning customers looking not only for trendy styles, but also healthy products for their hair.

Because after years of covering our heads with products, each more chemical than the last, we want something natural!

As a hairdresser, choosing your aesthetic wholesaler is one of the most critical decisions you will make for the growth and success of your business.

For the simple reason that customers come to you to take care of their hair . Which means, indirectly, that if you choose the wrong supplier of hair products , there is a risk of great disappointment on the part of your customers.

Fortunately, Dénicheur de Beauté is here to guide you in your process of selecting the best supplier for hairdressers.

Passionate about natural and organic cosmetics , we understand the importance of providing superior quality products to your customers. Do you want the best? Follow the leader.

Choose your hairdresser wholesaler based on their products

First of all, the choice of your hair care wholesaler is based on the latter's products . Shampoos , masks , detanglers , hairsprays , volumizers

You use these products every day, and it's essential that they meet your customers' preferences. Whether in terms of scents , textures or simply composition , take care to find out about the products offered by your wholesaler before entering into a contract with them.

Here is a short, non-exhaustive guide to the criteria to take into account when choosing your supplier based on their hair products!

Impeccable quality

It goes without saying that quality is paramount. Imagine a color that turns green after a few days!

At Dénicheur de Beauté, we have seen hairdressers facing such problems because of inferior products. It is therefore essential to choose a wholesaler who guarantees quality.

Who says quality, says quality of application but also quality in the long term : the effects must be visible, and the product must not be too restrictive, whether during application or afterwards.

Natural ingredients

Have you ever heard of those shampoos that claim to be natural, but contain a laundry list of chemical ingredients?

Consumers are becoming more and more educated and demanding authentic products. Because everyone is fed up with green washing and brands that claim to be ecological when they are not in the least!

To meet these needs, it is crucial to source from wholesalers offering natural and organic products.

So take the time to find out about the composition of the products , their origin and their traceability.

Adaptability to trends

The world of hairdressing is evolving at dizzying speed . Yesterday it was balayage , today it's pixie cuts with pastel shades.

It is therefore essential to choose a wholesaler who is always up to date with the latest trends.

In addition to offering you a catalog with all the usual hairdressing products, it must have a range of “new products” which will allow you to make the cuts chosen by your customers!

Training and support

Choosing a wholesaler is not just about choosing products. It’s also choosing a partner.

Indeed, you are aware that each supplier can have unique products. Which also means that not all hair products you have in stock follow the same application requirements.

More clearly: make sure you choose a hair product wholesaler who helps you take care of your hair care!

At Dénicheur de Beauté, we have met hairdressers who have benefited from invaluable training and ongoing support from their wholesalers. Even if it means choosing good quality products, you might as well know how to use them correctly!

Varied range

Each client is unique. Some may have curly hair, others straight.

Some may have scalp problems, others may have colored hair.

It is therefore crucial to choose a wholesaler offering a varied range to meet the needs of all customers.

Beyond new trends, you must therefore have access to a catalog of products adapted to the specific demands of your customers.

Competitive prices

Finally, the cost. An extremely decisive criterion, especially when you know that the purchase of hair products represents a huge part of your daily budget!

Of course, quality comes at a price, but that doesn't mean it has to cost an arm and a leg. A good wholesaler will offer excellent value for money, and above all they will be able to offer you offers adapted to your needs and your budget.

For example, at Dénicheur de Beauté we always offer exclusive offers based on the profile of our customers.

This way, you benefit from exceptional discounts on products that you really need every day! What more could you ask for for the sustainability of your business?

Hairdresser wholesaler

Find out everything about the values ​​of your hairdresser wholesaler

Okay, now that you know a lot more about the requirements you may have when it comes to your supplier's hair products, it's time to move on to values .

Because even if you find the best hair care in the world, if the provider has values ​​that are contrary to yours, that means they're not right for you.

As always in the professional beauty industry , when you choose a supplier, you are forming a true partnership.

Which means you need to be able to trust your hair care provider blindly ! And that comes first and foremost through common values.

Ethics and transparency

These days, it's not enough to have a good product. Customers want to know where it comes from, how it's made, and whether the company producing it is ethical.

A wholesaler who values ​​transparency and ethics deserves your attention.

When making your selection, take care to choose a supplier who imposes strict and transparent ethical specifications. Not only will this allow you to ensure that you only offer quality to your customers, but it is also a great way to answer their questions.

If you choose the right supplier of hair products , you can, for example, explain to them that all the products are Made in France, with local ingredients chosen in a short supply chain.

Continuous innovation

Additionally, the beauty industry is constantly evolving. A wholesaler that invests in research and development ensures that you will always have access to the most innovative products.

Natural ingredients with innovative active ingredients, a new bottle with more precise spraying so as not to waste product... With a passionate supplier, you ensure that you are always at the forefront of innovation!

Exceptional customer service

A good wholesaler is like a good friend: always there for you.

Whether you need an urgent delivery or product training, responsive and helpful customer service makes all the difference.

It may happen that you are out of stock for a particular product , or have a question regarding a particular allergy.

It is in this type of case (quite common) that having a good supplier drastically changes your days. Because a good wholesaler will do everything they can to bring you satisfaction!

This is, for example, why at Dénicheur de Beauté, we are accessible and responsive, by telephone and on networks. This way, you can send us your most difficult questions and get a response as soon as possible.

Respect the environment

Environmental impact is a hot topic.

Consumers are increasingly favoring environmentally friendly companies. It is therefore wise to partner with a wholesaler who adopts ecological practices.

Composition , traceability , ecological footprint... Respect for the environment can take all possible forms: it's up to you to choose the one that suits you best.

And above all, the one that will speak the most to your customers! Because their preferences are essential, and you are best placed to know them.


Finally, integrity. In a world of fake reviews and false promises, integrity is a breath of fresh air.

A wholesaler who keeps his promises and treats his customers honestly is a valuable partner.

Reliability is a very important criterion for establishing a lasting and functional collaboration !

Take the time to choose your hairdresser supplier!

Choosing a hairdresser aesthetic wholesaler is a daunting task, but crucial to the success of your business.

By prioritizing quality, innovation, ethics and exceptional service, you are sure to make the right choice.

Don't forget, behind every product, there is a story , a passion and a dedicated team. At Dénicheur de Beauté, we are here to help you every step of the way. Because beyond the products, what counts is the partnership!

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